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Add a Listing.

News Flash! Before we begin, here's someone who's already started this project in a big way. Believe me, I looked for someone who tried to do this, and couldn't find a thing. Thanks to Orion Princess at Lighthouse in the Myst for helping me find this here listing of Metaphysical Stores around the World, and especially in Wisconsin. If you don't find your favorite shop listed there, list it here. Or vice-versa, or whatever you'd like. I will use this page to help her keep hers up to date, so if you want to get both pages with one form, list your merchant here. Queen looks like she's got enough work to do without having to remember me when she gets an updated Wisconsin merchant...

I began this list intending to check the shops to make sure they existed. I found that I just couldn't do it, so I make this disclaimer:

Before you drive for an hour to find the place, check the phone number or the email address, or the home page! Contact them somehow to make sure they exist and they still carry the things you're interested in. Don't blame me if you get there and find a laundromat.


from Dolly, 8/15/97:
Windows of Light/Angels Forever
229 E College Ave, Appleton, 54911
(920) 738-6636
"Windows " is a really neat alternative book store with lots of products for believers in other than mainstream beliefs. They carry or will order things for Native American, Wicca, Buddist, etc. They have a good selection of jewelry, crystals, and lots of interesting "stuff". They do have a section connected to angels but are not limited to that belief system. They have been in business for a number of years (? 8-10). They also offer workshops and psychic readings. A neat place. Prices, about the usual for the Appleton area. Owners are Nate and Deb.

Hours 10-6 M-F and 10-4 Sat.
On College Ave, downtown Appleton.


Sacred Sources
408 Oak St
Baraboo, 53913
(608) 356-6137

Wide selection, pagan friendly,
Open Sun 12-4, Mon 12-6, Tue-Sat 10-6
10% off all items on the day of the full moon.

Several classes/groups going on, call or e-mail for info. Sunday is Psychic Tea Sunday, 6-7 readers and reiki practitioners.. charge is $1/min..same as fairs..

Not just a store.. a gathering place to exchange ideas and good conversation in safe, non-judgmental atmosphere.
Owner is ordained, can do weddings, handfastings, etc. Come and check us out!


Forest Boundary
Rt., 1 Box 74
Butternut, 54514
(715) 769-9444

All natural soy candles and bath products. They will open for anyone at anytime with appointment.

Genoa City (Near Lake Geneva)

Celestyna's Garden
315 Sumner, Genoa City (Near Lake Geneva), 53128
(262) 279-6887
Located in a charming old stone church, you'll find a wide selection of women's topics, Goddess Studies and items for natural healing. They also carry jewelry, gifts, teas, books and beautiful stained glass pentacles, totem animals, fairies, and dragons made by the store owner herself! If you don't see what you are looking for, make sure to ask and see if it might be able to be ordered for you! The store also features a monthly drumming circle, solstice celebrations, classes on yoga, Reiki, and other healing and inspiring subjects. Readings are done every Sunday and they have an ongoing group of "Beary Godmothers" who sew and create stuffed bears for local police and fire departments to help with child victims. An inspirational place to visit and buy at! Hours Open: Thursday 11-5, Friday 11-7, Saturday 11-6. Monday, Tuesday, and Wednesday are by appointment or Chance.

Green Bay

Mico Femina Wellness & Gifts
906 East Walnut Street
Green Bay WI 54301
website http:\\

Formerly located in The Maggie Day Shoppe.

Mico Femina has a huge selection of quality crystals and gemstones, aromatherapy oils, books, music, divination and tarot cards (over 100 decks)herbs and resins in bulk, bath and body products, jewelry, candles, incense (more than any shop in the area—including sage and sweetgrass), flower essences, and much more.

The aromatherapy blending bar just opened and you can have any lotion, shower gel, bath salt, shampoo or conditioner scented free of charge with essential oils, fragrance oils or sacred oil blends. The shop offers Reiki, Aromatic Blending, workshops and classes on natural toiletries and metaphysical subjects. Mico Femina has a small but growing library of videos for rent on natural health and spirituality.
Tuesday through Friday: 10:00 a.m. to 7:00 p.m.
Saturdays: 10:00 a.m. to 6:00 p.m.
Closed Sundays and Mondays.

Pagan Truths Traditions
517 Forest St.
Green Bay WI 54302
(920) 435-7887
Shop Profile: Location of pagan churchschool and store. Multiple pagan related items available. Classes, Open Circles.


Gentle Soaps & Emu Oil
53655 Beaver Creek Drive, Hillsboro, 54634
(608) 489-3862
Handmade all natural emu oil soap, scented with botanical essential oils, many of which are used for ritual cleansing. A luxurious, lucious lather!  Some bars contain silk and skin care herbal infusions; some contain goatsmilk and emu egg. All are handcrafted with care.  Pure emu oil also available. Mail order or call for stores that carry the products. Wholesale available. 


Earthsong Bookstore
2214 Kennedy Rd, Janesville, WI, 53545-0825
(608) 754-3933
New Age and alternative spiritual books and tools.


The Mark
27 W. Milwaukee St., Janesville, 53545
(608) 752-3507
Small alternative interests store. They sell Pagan books, collectable knives and daggers, swords and other things. Body jewelry abounds! Incense, stickers, (legal) herbal smoking blends, smokers accessories: pipes, rollers and papers, etc. ( must be over 18! ID will be checked at the door!) Locally owned and operated. Friendly staff. Prices are fairly affordable, knives and swords are pricey but similar in price to what you might find online.


Rainbow Revolution Bookstore
122-fifth Avenue South, LaCrosse, WI, 54601
(608) 796-0383
Diversity of wares, fair prices, helpful staff, great person that owns the store, nice folks that work there. Impressive for a small city like LaCrosse. Owners name is Linda and the manager is "Snookie." Great folks!


Vanessa Hand
LaCrosse, WI
By appointment, find unusual items and custom items such as runes, cloaks, ceremonial items, stones, and much more.


In general: go to State Street, find a parking ramp, park, and just start wandering. There are several shops up and down the street, including Mimosa Bookstore, which is just off State, near the Civic Center. I try to keep up, but they move around every now and then, change names, and generally try to keep things interesting.

Drums 'n Moore
6300 Monona Drive, Madison, 53716
(608) 222-3786
Drums 'n Moore sells a fairly wide line of Native American drums and percussion. It can be a good alternative to the beautiful but rather expensive models sold at other stores. The link in the title is to the section on Native drums, but from there you can cruise the whole site.


Mimosa Bookstore
212 N Henry St, Madison WI 53703
Located just off State, across from the back door of the Civic Center. Mimosa offers self-help books and titles on spiritual growth, empowerment and healing. The soothing atmosphere is perfect for browsing. There is also a fine selection of New Age music and the best Celtic harp selection around. Leave your name and email address to stay informed on the latest workshops and guest speakers coming in. They also keep an online calendar of store events.


Shakti Bookshop
320 State St., 53703
(608) 255-5007
Specializes in products for personal growth and empowerment, including books, music, cards, jewelry and crystals. Lovely little place with nooks and crannies, and two upstairs balconeys.


Siren Mythical Clothing

Siren Mythical Clothing is a cyberboutique (and festival vendor) that specializes in beautiful handmade and unique clothing. There is a variety of ritual garb including capes, robes and wings. The designer will also take special orders. The site is an organic work in progress. Coming soon are handfasting gowns, drum covers, and magic bag sets (Large Cloth bag with reading cloth, smaller bags for tarot or runes, and matching handbound book of shadows.) is a pagan-owned site that offers art, clothing, and other handmade goods and web design services.


Timeless Voices
520 State Street, Madison, 53703
(608) 251DRUM

A drum and percussion shop of amazing variety.


Burnie's Rock Shop
902 E. Johnson, Madison, WI 53703-1622
Hours: M & F 10AM-9PM, T & Thurs. 10AM-6PM, Sat. 9AM-5PM. When we drove past there one Sunday we noticed they were open (that's a switch - Burnie's was never open on Sundays), but don't know the hours.
One of Madison's finest little treasures. Semi-precious stone beads, Austrian crystal, findings, pipestone, fossils, shells, carvings, and extremely nice people. Finished goods, great raw material, decent prices.


Crystal Pathway, LLC
1106 Washington Street
Manitowoc , WI, 54220
A new store in Manitowoc. They sell a lot of interesting, hard to find items for this area. The owner is really friendly whenever I go in.

Marion, Indiana

The Krystal Kave
1420 West 1st Street
Marion , IN, 46952
open daily from 10:00 am to 6:00 pm Arts and Crafts For A New Age!™  We carry all your needs no matter your path. Books, candles, incense, jewelry and much, much more. We buy, sell or trade art from local artist. If we don't have what your looking for chances are we can locate it! Come by and chat and soak in the atmosphere!
Blessed Be!
Karla and Phil


Willow Moon Soaps & Sundries
Medford , WI,
Handcrafted all natural herbal soaps, lotions, organic herbs & spices and specialty items. Our retail store will be opening fall of 99


11 Tayco Street
Menasha , WI,
(920) 886-9436
Xanadu offers hypnosis - psychic readings - trinkets - crystals & minerals - aromas - original art - and more.

What is unique about Xanadu is that the owner, Paris Drake, also is a psychic, so walk-in psychic readings are welcomed.

Store hours are TUE - WED 12p - 6p...THUR - FRI - SAT 12p - 8p
Appointments for hypnosis or psychic readings are always welcomed before - during - or after posted store hours.

Xanadu, the name derives from the domed pleasure city of Xanadu that Kubula Khan built with his Grandfater's gold. "The domed city that lies within a jeweled valley where all is positive and good!"

Energy at Xanadu is outstandingly good!!!


The Hand of Glory
615 N. Milwaukee St., Milwaukee 53202
Hours: Monday through Saturday 10-7 and Sunday 12-5
The Hand of Glory has everything from books, tarot cards, and jewelry to crystals and essential oils. They also have onsite readers, each with their own specialty...a psychic, a palm reader, a numerologist, tarot reader, psychometrist, tea-leaf reader and a solitary Witch who uses a combination of tarot and astrology. This was as of 2 months ago. (It is Dec 30, 1998 now) During Samhain this year, they had a march for the dead to the lakefront.


Mineral Spirit
2500 N. Mayfair Road, Milwaukee, 53226
(414) 294-0379

Mineral Spirit is a new business inspired by owner Penelope Williams' interest in art as well as appreciation for the spendid wonders and historical treasures natural to our planet.

Mineral Spirit carries a collection of amber, fossils and minerals from around the world. These items are available in their natural form or transformed into unique jewelry, or artful accessories for home and office.

Wherever you are in your journey of personal exploration and experimentation with the metaphysical use of crystals and stones, you will undoubtedly find Mineral Spirit a clearing and calming worthwhile stop.


White Buffalo Intertribal Store & Gallery
7629 W Becher, Milwaukee, 53219
(414) 546-4428
They have one of the largest Indian merchandise selections in southeastern Wisconsin. They have a large selection of stones, books on indian lore, and if they do not have what you are looking for they will try to locate the item, or make one for you. They are open Mo, Tu, Th 10-6; Wed 10-8; Fri, Sat 10-5; Sun 12-4.


House of Magick
615 N Milwaukee St, Milwaukee, 53202
(414) 223-3444
This is the same shop but renamed. It has everything there that you may need for information and rituals: herbs, incense, books, oils, stones, etc. A very complete shop.

Mount Horeb

New Moon Rising
401 East Main Street, Mount Horeb

Rieki sessions, books, music, jewelry, crystals, Joan creates aromatherapy candles blessed with Reiki energy, clothing, video rental, gifts, classes/workshops. It's a great place to go, both for the crystals, gemstones, incense and other things, and the atmosphere. Her prices are fair and she can order most things.


Village Inn Motel
Business Hwy 18/151
701 Springdale Street
Mt. Horeb, Wisconsin USA
Not much for sale other than rooms, bike trail passes, Tyrol Ski Basin discounts, and bike rentals, but definitely a pagan-friendly institution. A favorite for those who need a place to stay during gatherings at Circle Sanctuary. Wonderful people. The Village Inn's website:

From their brochure: (Note that this is current as of January, 2002 but the prices may have changed since then, so it's best to check first.)
The Village Inn Motel is located 20 miles west of Madison and 20 miles east of Dodgeville, Wisconsin on the "Trollway" and the Military Ridge Bike Trail in a small Norwegian community called Mt. Horeb, Wisconsin.

Visit Little Norway, Cave of the Mounds and Tyrol Ski Basin, all within 5 miles. Attend special events and festivals throughout the year. Hike in Stewart and Brigham parks. Bike the Military Ridge Bike Trail in the backyard. Go golfing, bowling, or swimming in our municipal pool, shop the many antique malls, art galleries, gift shops, historical and mustard museums. Eat/drink at our local restaurants, cafes, winery and brew pub.

The Village Inn has been family owned and operated for 52 years with 14 single-story rooms at reasonable rates ranging from $38.00 - $75.00.


Mother Earth Studio
1524 11th St, Monroe WI 53566
(608) 325-9825
I don't know much about this one, except that it's there as of January 1999, everyone who's mentioned the place loves it, and it's run by a very nice woman. If anyone has a better description, I'd love to use it in place of this one. :-)

Port Edwards

Leach's Rock & Gift Shop
250 State Highway 73, Port Edwards
(715) 887-3210

Clear Lake

Hawkdancing Studio
#42  1 1/2 St, Clear Lake WI, 54005
(715) 263-2756
Hawkdancing Studio; clay pottery, sculpture, drums, and jewelry. Celebrating Goddess, shamanic, and animal imagery. From  symbolic totem fetish sculpture, to porcelain clay artwork. Welcome to the magic ceramic art of Hawkdancing Studio! We sell our work at art fairs, pagan festivals, and shops, nationwide. Order online, by mail, or stop by with appointment.


Wychwolde (pronounced "Witchwood")
8321 Antioch Rd (RTE 83)  PO BOX 261, Salem, WI, 53165
(414) 843-4209
Mostly a store of handmade jewelry from artists all over the world... Native American, Egyptian, Mexican, Mayan, Aztec, and Goddess/Wiccan.  There are also some interesting nicknacks from all of these places as well.  Not a witch's store, but definitely pagan in nature.  Prices are reasonable.  Hours subject to vary but usually are T-F 10-5 and Sat 10-4.  The lady that runs the store is quite pleasant and more than willing to help you with anything you need.


Amethyst Myst
1228 North 14th Street, Sheboygan, 53081
(920) 803-9150
Opening for business on June 19, 1999, Amethyst Myst is just starting out, so the inventory is rather limited but will be rapidly expanding. Current stock includes incense, candles, books, jewelry, etc. Parking is available on Michigan Avenue or across the street.
Directions...take 43 to the Sheboygan exits. Take the Kohler Memorial Drive (Highway 23) exit East toward downtown Sheboygan. The third stoplight is 14th Street (Pizza Hut on corner) make a left. Go down 1/2 block the store is on the left side of the street, parking is available in the lot on the right side of the street.


The shop will be hosting a monthly Pagan Tea & Talk on the third Wednesday of every month at 7:00 p.m. (the first one will be August 18) and we will be having a local psychic, Sylvia Brightgreen, working out of the store on Saturday, August 21st.

In September, Pagan recording artist Peter Conover will be doing a small concert in the store on Saturday, the 4th.

Two Rivers

The Mystic Candle
1718 East Street, Two Rivers, 54241
(920) 793-5944
The shop contains hard to find ritual items. Hand made smudge sticks made from cedar and sage. Beeswax candles, incense and cones, some herbs, Tee shirts, jewelwry such as earings, pentagrams, anhks, ankle braclets. Pentagram altar cloth, pentagram altar plate. Chakra beads, pendulum kits, athame kits to make your own.
Update, August 12, 2001: I have expanded my magical gift shop. I am no longer working out of my basement. I have Candles, incense, oils, healing stones, limited herbs, Books, tee shirts, tarot cards, pentagrams, anhks, ankle bracelets, and others. I also carry pentagram altar cloth, and eygptian perfume bottles.
My hours are: Monday through Thursday 9am til 2pm then 7pm til 9pm.
Fridays 9am til 12noon
Closed Saturday and Sunday until later September.
You may call ahead. Leave a message. The prices are very reasonable. Also can do mail order. URL:  


From Cathia, November 21, 1997
Egyptian International Art
Mayfair Mall, 2500 N. Mayfair Road, Wauwatosa, 53226
(414) 475-6071
This store has beautiful jewelry, statuettes and more of every member of the Egyptian pantheon. They have ankhs, crystal jewelry, and assorted home decorations. It's not really a pagan shop but if you're interested in the Egyptian deities you'll find a lot to like here. Prices vary, my one gripe is that they aren't clearly marked so you have to talk to the owner, who will try to sell you the entire store. But it's definitely worth a look! Easy to find, second level of Mayfair Mall.


The Celtic Gypsy
Downtown Waukesha
The Celtic Gypsy is next to Black Dragon Tattoo. She sells a wide variety of books,candles,stones,and hand-crafted items. A beautiful store.
Only open Friday-Sunday Friday 5-8
Saturday 12-8,Sunday 12-5.

Add a merchant, or correct one of the above listings.
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Last Updated August 18, 2002